Official Beef Jerky of the Big 12® Conference | Beef Jerky

Old Trapper proud partner of the Big 12 Conference

Backing the Big 12

As a Proud Partner of the Big 12®, Old Trapper will be enthusiastically supporting student-athletes from the Big 12® all year long.

Welcoming Another Football Season

We love college football, especially when it’s exciting Big 12® action. During the 2026 season, you'll see Old Trapper during league broadcasts and at the Big 12® Football Championship.

Old trapper samples at big 12 conference game

Inside the 12, Presented by Old Trapper

Old Trapper has become the Presenting Partner of Inside the 12, the league’s flagship football and basketball studio show. Every week during football season, we're bringing you "In the Trenches," a segment that takes you inside the biggest matchups and moments across the Conference. When basketball tips off, we'll be right there with "In the Paint," covering the action on the court all the way through March.

Inside the 12 airs on the Big 12® Studios FAST Channel, VOD platforms such as YouTube, and participating television markets nationwide, reaching more than 50 local television markets. Sixteen weeks of football. Twelve weeks of basketball. That's 28 weeks of sports coverage, friends.

Old Trapper on the basketball court with other players holding bags of jerky

Men’s and Women’s Basketball

During basketball season, watch Big 12® social media as we team up to highlight the best performances throughout the men's and women's basketball season. In March, we'll attend the Big 12® Men's and Women's Basketball Tournaments with a FanFest event and free samples.

Old Trapper playing baseball, up to bat with an old wooden bat

Softball and Baseball

When spring arrives, Old Trapper and the Big 12® will be shouting out the Sluggers of the Week and the best slugging team of the month for baseball and softball on social media. We'll also return for another year of awarding free Old Trapper snacks to a lucky row of fans throughout the Big 12® Baseball and Softball Tournaments.

About the Big 12 Conference®

The Big 12 Conference® is composed of 16 universities spanning 10 states and four time zones. The Big 12® members include Arizona, Arizona State, Baylor, BYU, UCF, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, Utah and West Virginia. The league began play in 1996 and is the home of 92 team NCAA national championships and 798 individual national champions. The Conference office is located in Irving, Texas.

Big 12 Enterprises is the business arm of the Big 12 Conference®, focused on driving revenue growth, innovation, and long-term value for the league and its member institutions. Through strategic partnerships, media and content development, sponsorship, licensing, and emerging commercial opportunities, Big 12 Enterprises works to expand the Conference’s brand, enhance fan engagement, and maximize the overall business potential of Big 12® athletics.

Old Trapper is the official jerky of the Big 12® Conference