Old Trapper
Old Trapper is the official jerky of the Big 12 Conference

Backing the Big 12


As a Proud Partner of the Big 12®, Old Trapper will be enthusiastically supporting conference athletes all year long.




Old Trapper in a football pose but holding a bag of jerky instead of a football

Welcoming New Football Traditions

Our team was on the ground this football season, helping fans get fired up for homecoming games at schools across the conference. We also joined the Big 12® on social media celebrating a group of hardworking players who don’t always receive the recognition they deserve: the offensive linemen.


As the season drew to a close, Old Trapper was at the Big 12® Football Championship, getting fans ready for the game with free samples and fun. Fans also spotted Old Trapper at the Big 12® Pro Day as the conference’s best players showed off their skills to pro scouts, hoping to make their football dreams come true.

Old Trapper on the basketball court with other players holding bags of jerky

Men’s and Women’s Basketball

During basketball season, the Big 12® and Old Trapper highlighted the best off-the-bench performance for the conference’s men’s and women’s teams with weekly social media posts. We’ll also attend the Big 12® Men’s and Women’s Basketball Tournaments in Kansas City with a FanFest event and free samples.

Old Trapper playing baseball, up to bat with an old wooden bat

Softball and Baseball

When spring arrives, Old Trapper and the Big 12® will be shouting out the men’s and women’s Sluggers of the Week and the best slugging team of the month on social media. We’ll also return for the third year of our Hungry for Homeruns promotion during the conference softball and baseball championships, where a lucky row wins free Old Trapper snacks whenever a player hits a homer.

Big 12 logo

About the Big 12 Conference®

The Big 12 Conference® is an NCAA Division I intercollegiate athletics conference that includes 16 universities: Arizona, Arizona State, Baylor, BYU, UCF, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, Utah, and West Virginia.


Now in its 29th year, the conference has produced over 800 Academic All-America recipients. Since 1996, Big 12® member institutions have won 87 team national championships and 764 individual championships.

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