Leading Beef Jerky Brand Wins Alternative Snacks Category
Forest Grove, OR – February 2023 – Old Trapper today announced that it has received recognition as a 2023 Category Captain from Convenience Store News. Old Trapper’s beef jerky and sticks received the Captain designation in the Alternative Snacks category.
Convenience Store News’ Category Captain Awards program recognizes excellence in innovative, creative and profit-generating category management platforms. This year’s awards program realized that the convenience store landscape still proves difficult to navigate as operators deal with lingering supply chain issues, labor shortages and higher prices due to inflation. The 2023 Category Captains were recognized as having focused on shopper insights to drive decisions within their categories and help their retailer partners to continue to grow their sales despite challenges.
All entries were judged on factors such as product innovation; creativity in merchandising, marketing, promotion and advertising; use of consumer insights to drive entire category sales; innovative and dynamic category management tools and technologies; and fact-based evidence of market-specific or account-specific results.
“We are honored to receive recognition as one of the 15 Category Captains of the year,” said Robert Leary, Chief Marketing Officer of Old Trapper. “Despite challenges still affecting the manufacturing landscape, we have focused on providing our retail partners with very high-quality products at a great value so they can continue to grow their meat snack category and sales at the store level. Our commitment to the meat snack industry is evident in the products that we provide our retail partners. It is an incredible honor to have the hard work that all our Old Trapper Team Members put in daily be acknowledged with this award. We appreciate Convenience Store News for recognizing us as an industry leader and Category Captain.”