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Harder Than it Should Be

August 07, 2017

Harder Than it Should Be

Friends,

Perhaps you're aware of recent media reports regarding an outlandish drink conncoction a certain northwest, coffee-serving mega-corporation dreamed up. If not, I'll let the good folks at Eater magazine explain:

"Officially known as “Pepper Nitro with a Jerky Twist,” the drink consists of nitro cold-brew made from Congo beans that’s been infused with a malted fennel black pepper syrup; it’s topped off with a layer of honey cold foam, then garnished with cracked pink peppercorn and a skewer of grass-fed beef jerky." 

That's right, beef jerky is now an ingredient for a fancy coffee drink. ***long sigh goes here***

I'm No Hater

Now after all these years, I hope you know me well enough to understand that I'm no hater. Just the opposite. In fact, I applaud the good folks at Unnamed Northwest Coffee Empire for recognizing that delicious beef jerky improves just about anything it touches.

For example:

  • Tacos? Improved ✔️
  • Movies? Improved ✔️
  • Mondays? Improved ✔️
  • Long car rides? Improved ✔️
  • Safety deposit boxes? Improved ✔️

See! (Much like my good friend George Washington, I cannot tell a lie.) 

So, no, I'm not angered to see my beloved beef jerky used in such a fashion. I just wonder why we have to make things so much harder than they should be. Is this drink any better than a warm mug of coffee with a touch a cream and a piece (or 20) of your favorite beef jerky? I think not. But what do I know? I'm just an Old Trapper.

All My Best,