Campaign Puts Premium Beef Jerky Front and Center with College Football Fans
Forest Grove, Ore. – July 2021 – Old Trapper today announced a new deal as the 2021 Presenting Sponsor of Marty & McGee. The relationship extends to all 15 fall telecasts of Marty & McGee, which airs Saturday mornings at 9 a.m. ET on SEC Network and ESPN Radio.
Throughout the 2021 college football season, Marty & McGee will travel to game sites each week alongside the SEC Nation pregame show, expanding upon their select Saturday road shows from the 2019 college football campaign. Old Trapper’s sponsorship includes live endorsements during the show as well as logo and audio highlights of the Old Trapper branded “What’s Your Beef” tag phrase.
Hosts Marty Smith and Ryan McGee will offer live “riffs” about the Old Trapper product, emphasizing key features in an entertaining format that will incorporate their personalities to the sponsorship in an organic way. As Presenting Sponsor, Old Trapper commercials will also air during show breaks.
“We have always enjoyed Marty & McGee and the personality that the hosts bring to southern culture and college football,” said Robert Leary, Director of Marketing for Old Trapper. “College football fans are some of our most loyal customers and we wanted to support a show that speaks directly to them. Marty & McGee’s brand of humor and ongoing commitment to telling their audience how good Old Trapper is during their shows makes for an excellent collaboration.”
About Old Trapper Smoked Products
Old Trapper Smoked Products has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 50 years of experience, complemented by continued investments in state-of-the-art processes, results in top-quality products that are distributed nationwide. A family-run business, Old Trapper offers a full line of high-quality, smoked meat snacks using only the leanest strips of beef, best seasoning ingredients and real wood-fired smoke. For more information, please visit www.OldTrapper.com.
About SEC Network
The Southeastern Conference and ESPN launched SEC Network on August 14, 2014. The network televises hundreds of games across the SEC’s 21 sports annually. Programming includes in-depth analysis and storytelling in studio shows such as SEC Nation, Thinking Out Loud and Rally Cap, daily news and information with SEC Now, original content such as TrueSouth, SEC Storied and SEC Inside, and more. Hundreds of additional live events are available for streaming exclusively on SEC Network’s digital companion, SEC Network+, via the ESPN App and SECNetwork.com. The network is also available in more than 135 countries throughout Europe, Middle East, Africa and Asia via ESPN Player, ESPN’s sports streaming service in the region.