Leading Beef Jerky Brand Wins Alternative Snacks Category
Forest Grove, OR – February 2023 – Old Trapper today announced that it has received recognition as a 2023 Category Captain from Convenience Store News. Old Trapper’s beef jerky and sticks received the Captain designation in the Alternative Snacks category.
Convenience Store News’ Category Captain Awards program recognizes excellence in innovative, creative and profit-generating category management platforms. This year’s awards program realized that the convenience store landscape still proves difficult to navigate as operators deal with lingering supply chain issues, labor shortages and higher prices due to inflation. The 2023 Category Captains were recognized as having focused on shopper insights to drive decisions within their categories and help their retailer partners to continue to grow their sales despite challenges.
All entries were judged on factors such as product innovation; creativity in merchandising, marketing, promotion and advertising; use of consumer insights to drive entire category sales; innovative and dynamic category management tools and technologies; and fact-based evidence of market-specific or account-specific results.
“We are honored to receive recognition as one of the 15 Category Captains of the year,” said Robert Leary, Chief Marketing Officer of Old Trapper. “Despite challenges still affecting the manufacturing landscape, we have focused on providing our retail partners with very high-quality products at a great value so they can continue to grow their meat snack category and sales at the store level. Our commitment to the meat snack industry is evident in the products that we provide our retail partners. It is an incredible honor to have the hard work that all our Old Trapper Team Members put in daily be acknowledged with this award. We appreciate Convenience Store News for recognizing us as an industry leader and Category Captain.”
About Old Trapper Smoked Products
Old Trapper Smoked Products has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 50+ years of experience, complemented by continued investments in state-of-the-art processes, result in top-quality products that are distributed nationwide. A family-run business, Old Trapper has been recognized as Category Captain by Convenience Store News, and offers a full line of high-quality, naturally smoked meat snacks using only the best lean strips of beef, the freshest seasoning ingredients and real wood-fired smoke. For more information, please visit www.OldTrapper.com.