We're All-In During the Big Ten® Football Season
The 2024 Big Ten® football season brought new teams and new rivalries to an already legendary conference. Old Trapper was excited to fuel fans all season long, culminating with our on-site presence at the Big Ten® Fan Fest during the conference championship game.
Celebrating Conference Basketball
Our support of the Big Ten® doesn't stop at football. Fans watched the weekly “What’s Your Beef” and Old Trapper Player of the Game features during Big Ten basketball game broadcasts. Old Trapper will also provide on-site sampling and branding throughout the men’s and women’s tournaments in March.
Fun in the Sun For Baseball and Softball
During the 2024 Big Ten® Baseball and Softball tournaments, we gave Old Trapper Beef Jerky to one "Lucky Row" during the games. In 2025, we'll continue our Lucky Row giveaway and hand out samples to fans at the Big Ten® Fanfest.
We can't wait to watch Big Ten® student-athletes succeed this year on and off the field. Grab a bag of Old Trapper and join us!
About the Big Ten®
In 1895, representatives from seven universities gathered in Chicago to organize intercollegiate athletics. Now, more than 125 years later, Big Ten® programs have combined to win more than 450 teams and 1,800 individual national championships, fulfilling the conference's mission of academic achievement and athletic success.
The Big Ten® includes 18 institutions: University of Illinois, Indiana University, University of Iowa, University of Maryland, University of Michigan, Michigan State University, University of Minnesota, University of Nebraska-Lincoln, Northwestern University, Ohio State University, University of Oregon, Pennsylvania State University, Purdue University, Rutgers University-New Brunswick, University of California Los Angeles, University of Southern California, University of Washington, and the University of Wisconsin-Madison.