Old Trapper is the Official Beef Jerky of the Big Ten Conference®

Old Trapper Teams Up with The Big Ten Conference®

As the Official Beef Jerky of the Big Ten Conference®, fans can catch Old Trapper on their TV screens and in person all year long. Here's what's coming up.

Old Trapper in a football pose but holding a bag of jerky instead of a football

We're All-In During the Big Ten® Football Season

Catch Old Trapper during broadcasts on The Big Ten Network during the 2026 football season with fun new content and our Smokin' Player of the Game feature. Our team will also be on the ground at the Big Ten® Fan Fest during the conference championship game.

Old Trapper on the basketball court with other players holding bags of jerky

Celebrating Conference Basketball

Our support of the Big Ten® doesn't stop at football. During basketball season, you'll see weekly "What's Your Beef" and Old Trapper Player of the Game features during conference basketball game broadcasts. We'll also provide on-site sampling and branding throughout the men's and women's tournaments in March.

On-Site Activation Events

Old Trapper also cheers on conference athletes and fuels up fans during special events all year long. Last year we attended the Big Ten® Wrestling Championships and the baseball tournament in Omaha with free samples and on-site branding. There's always more exciting stuff in store, so watch our social channels to see where we turn up next!

About the Big Ten®

The Big Ten Conference® is an association of 18 world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten® has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness and competitiveness. The Big Ten Conference® sponsors 28 official sports, 14 for men and 14 for women, and the broad-based programs of the 18 Big Ten® institutions provide direct financial support for more than 14,000 student-athletes. For more information, visit www.bigten.org.