Old Trapper is the Official Beef Jerky of the Big Ten Conference®

Old Trapper Teams Up with The Big Ten Conference®

As the Official Beef Jerky of the Big Ten Conference®, fans can catch Old Trapper on their TV screens and in person all year long. Here's what's coming up.

Old Trapper in a football pose but holding a bag of jerky instead of a football

We're All-In During the Big Ten® Football Season

Catch Old Trapper during broadcasts on The Big Ten Network during the 2025 football season with fun new content and our Smokin' Player of the Game feature. Our team will also be on the ground at the Big Ten® Fan Fest during the conference championship game.

Old Trapper on the basketball court with other players holding bags of jerky

Celebrating Conference Basketball

Our support of the Big Ten® doesn't stop at football. During basketball season, you'll see weekly "What's Your Beef" and Old Trapper Player of the Game features during conference basketball game broadcasts. We'll also provide on-site sampling and branding throughout the men's and women's tournaments in March.

On-Site Activation Events

Old Trapper also cheers on conference athletes and fuels up fans during special events all year long. Last year, we attended the Big Ten® Track and Field Championships at Hayward Field in Eugene and handed out samples at the baseball tournament in Omaha. There's more exciting stuff in store this year.

About the Big Ten®

The Big Ten Conference has been around since 1896 and now includes 18 universities across the country. Originally a Midwestern conference, it expanded nationwide in 2024 when UCLA, USC, Oregon, and Washington joined the mix, bringing together some of the top academic and athletic programs in college sports. (https://www.britannica.com/topic/Big-Ten-Conference)With over 520,000 students and millions of alumni, these schools represent the best of college athletics and academics.