Old Trapper is the Official Beef Jerky of the Big 12 Conference

Old Trapper is proud to serve as the official beef jerky of the Big 12 Conference. It’s a fitting partnership between one of the country’s leading college athletic conferences and the best beef jerky brand in the world

Big 12 Football All Season Long

Old Trapper went big from start to finish during the 2023 football season, kicking things off as the presenting sponsor of the Big 12 Football Media Days. Throughout the season, we were presenting sponsors of the Big 12 Football Show and coaches' shows. We also had a team on-site at the Big 12 Fan Fest during the conference playoffs to celebrate the end of another successful football season!   

Men’s and Women’s Basketball

We're also supporting Big 12 men's and women's basketball with What's Your Beef and Smokin' Player of the Game features during the 2023-2024 season. We'll also celebrate The Phillips 66 Big 12 Men's and Women's Basketball Championships with fun on-site activations and a special social media giveaway in partnership with the Big 12.

Big 12 Softball and Baseball Tournaments

During the 2023 Big 12 Conference softball and baseball tournaments, we participated by giving away beef sticks to a lucky row of fans every time a player hit a home run. We’ll be back for more fun during this year’s tournament. Stay tuned for more details!

We're proud to support the amazing student-athletes of the Big 12 Conference and play a part in the amazing traditions of its member institutions. Here's to another great year! 

About the Big 12 Conference

The Big 12 Conference is an NCAA Division I intercollegiate athletics conference that includes 14 institutions: BYU, UCF, Cincinnati, and Houston — which joined on July 1, 2023 — along with TCU, West Virginia, Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, Texas, and Texas Tech. 

Now in its 28th year, the conference has produced over 800 Academic All-America recipients. Since 1996, Big 12 member institutions have won 81 team national championships and 742 individual championships.