Old Trapper is the Official Beef Jerky of the Big 12 Conference

Old Trapper is proud to serve as the official beef jerky of the Big 12 Conference. It’s a fitting partnership between one of the country’s leading college athletic conferences and the best beef jerky brand in the world.

Big 12 Football All Season Long

Old Trapper is going big from start to finish during the 2023 football season. We kicked things off as the presenting sponsor of the Big 12 Football Media Days. As the season progresses, you can catch us as the presenting sponsors of the Big 12 Football Weekly Show and coaches' shows. We'll also be on-site at the Big 12 Fan Fest during the conference playoffs to celebrate the end of another successful football season! 

Big 12 Basketball Championships

At the close of the 2022-2023 basketball season, Old Trapper attended Fan Fest at the Big 12 Conference Men's Basketball Tournament and gave away samples and Old Trapper swag. We also held a special basketball sweepstakes for conference fans to win an Old Trapper pop-a-shot machine to bring the game home. Watch for updates on our 2023-2024 plans as the new season approaches.

Big 12 Softball and Baseball Tournaments

Old Trapper also supported the 2023 Big 12 Conference softball and baseball tournaments by giving away beef sticks to a lucky row of fans every time a player hit a home run. 

We're proud to support the amazing student-athletes of the Big 12 Conference and play a part in the amazing traditions of its member institutions. Here's to another great year!

About the Big 12 Conference

The Big 12 Conference is an NCAA Division I intercollegiate athletics conference that includes 14 institutions: BYU, UCF, Cincinnati, and Houston — which joined on July 1, 2023 — along with TCU, West Virginia, Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, Texas, and Texas Tech.