Old Trapper is proud to serve as the official beef jerky of the Big 12 Conference. It’s a fitting partnership between one of the country’s most amazing college athletic conferences and the best beef jerky brand in the world.
During football season, Old Trapper will be the presenting sponsor of Big 12 Football Media Days and a new studio show on the Big 12 Now channel on ESPN+. You can also catch Old Trapper within regular-season football coaches’ shows across member institutions.
When the hoops season tips off, Old Trapper will serve as the presenting sponsor of the Big 12 Basketball Media Days.
Old Trapper will also be featured across Big 12 championship events and in the conference’s social and digital channels.
The Big 12 Conference includes 10 Universities – Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech, and West Virginia. The Big 12 is a NCAA Division I intercollegiate athletics conference encompassing five states with over 40 million people within its geographic footprint. In its 26th year, the conference has produced over 720 Academic All-America selections and claimed national championship team titles in 20 of its 23 sponsored sports. Its student-athletes and teams have combined for over 700 individual NCAA titles and 76 team national championships. Nearly 5,000 student-athletes from across the United States and around the world compete annually under the Big 12 banner.
I'm proud to be a part of this amazing tradition!