Old Trapper’s packaging update is in direct response to company research into innovative ways to display products to maximize retail opportunities. The new gusseted bag allows retail partners to hang Old Trapper products on pegs or display packages standing on shelves. Additionally, the stick size in the reformatted 15-ounce beef stick bags has been changed to a perfectly snackable size.
“As leaders in the meat snack category, we are always looking for new and exciting formats to present our products,” said Robert Leary, Director of Marketing of Old Trapper. “Just as we pioneered clear packaging to show consumers the product quality and quantity that they are receiving in each bag, we are now introducing new display options and a perfectly snackable reformatted stick size to provide a product that is versatile on the shelf and visually appealing to consumers. People everywhere who love our jerky are part of the Old Trapper family, and we are committed to evolving continually to meet their needs.”
Old Trapper products are available at grocery and convenience stores nationwide and online at www.OldTrapper.com.
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About Old Trapper Smoked Products
Old Trapper Smoked Products has produced its signature line of authentic beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 50 years of experience, complemented by continued investments in state-of-the-art processes, result in top-quality products that are distributed nationwide. A family-run business, Old Trapper offers a full line of high-quality, naturally smoked meat snacks using only the best lean strips of beef, the freshest seasoning ingredients and real wood-fired smoke. For more information, please visit www.OldTrapper.com.
