BRINGING THE BEEF TO COLLEGE FOOTBALL
Watch Inside College Football with hosts Adam, Rick, Randy, Brian, and Aaron on CBS Sports Network to stay updated with the latest news and preview upcoming matchups. Stay tuned for "What's Your Beef" sponsored by Old Trapper during every episode.
You can also catch Old Trapper during the Marty and McGee show on the SEC Network, the "Smokin' Player of the Game" on Fox Sports, "What's Your Beef" on ESPN's College Football Live, and "Kind of a Big Deal" on SEC Network.
The Official Beef Jerky of the Big Ten Conference®
Catch the "What's Your Beef" studio features on The B1G Show throughout the season, and watch for the Old Trapper team at the Big Ten® Football Fan Fest during the Football Championship Game as we help bring the regular season to a close.
Boosting the Big 12 Conference
As a Proud Partner of the Big 12 Conference, you'll catch Old Trapper all season long. Watch for the Beef of the Week on Big 12 social channels. You can also catch us in the middle of the action at the Big 12 Fan Fest at the conference championships as the regular season comes to a close.
This year, Old Trapper is also the Presenting Partner of Inside the 12, the Big 12's weekly show. Tune in for "In the Trenches," our sponsored segment breaking down the biggest matchups and moments across the conference. Inside the 12 airs on the Big 12 Studios FAST Channel and on over 50 local stations nationwide throughout the 16-week football season.
The Official Beef Jerky of the Pac-12 Conference®
Old Trapper is proud to be a Founding Partner of the Pac-12 Conference. You'll find us at the Pac-12 Championship Game with in-stadium branding, fan activations, and weekly social media features all season long. Streaming Pac-12 events through the Pac-12 Now app? You'll see Old Trapper there too.
At Home in the Mountain West
Old Trapper has always called the West home, so we decided to make it official by becoming the Official Beef Jerky of the Mountain West Conference. In 2026, we'll continue supporting the Mountain West's top two teams with jerky samples and activities before the Mountain West Football Championship Game. Some lucky fans will also get to enjoy our Old Trapper fan section inside the stadium.
THE PROS LIKE BEEF JERKY TOO
If you're a fan of professional football, you'll also see Old Trapper. Every weekday morning, we're sponsoring the NFL Network's Good Morning Football, @GMFB and putting up the jerky for their weekly "What's Your Beef" segments. Look for us also on NFL Media’s Game Center, and check out our presenting sponsorship of GameDay Preview before Sunday morning coverage kicks off this fall.